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February 1, 2019
By: TOM BRANNA
Editor
The National Advertising Division (NAD) has concluded that express claims made by Unilever United States, Inc. on product packaging and in online advertising for its Suave Essentials Body Washes constituted puffery and did not require substantiation. L Brands, Inc., maker of competing body washes and lotions, challenged Unilever’s claims including that its Suave Essentials Body Washes and Body Lotions offered: “Fragrances as beautiful as Bath & Body Works” and “same great fragrance as” the ...
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